June 24, 2008 by Kyle.

I booked a flight online recently. Selected my location, return time. Even selected which seats I wanted for each leg of the journey.

Then I got to another drop down box where it asked me about my food preferences for my meal on the airplane. I scrolled down through the choices such as: vegetarian, low sodium, bland, heart-healthy…

Wait a mnute! Bland?

That’s a choice? That must have been my default choice for every flight in my life because bland is what every meal I’ve ever had on an airplane has been.

Who orders a bland meal?

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June 6, 2008 by Kyle.

Do people remember what you say?

Do you give them any reason to remember? How do you create a ’sticky’ message?

Made to Stick is a great book by Chip and Dan Heath about what makes ideas sticky. Whether you are in advertising, a preacher, teacher, writer, speaker, sales manager, CEO, or parent, this book has some great examples and 6 specific factors to help make your ideas stick.

Read why people remember things like Jared from Subway commercials, a Texas anti-littering campaign, and “Where’s the Beef?”

Read it. Highlight it. Keep it handy for a reference when you’re writing a newsletter article, speaking to the sales team or the Rotary meeting, or when you need to launch a new product.

Make it Sticky!

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