You are currently browsing the Kyle Eastham weblog archives for the day June 6, 2008.
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- November 19, 2008: Black Belt Speaker Goes International...
- October 13, 2008: "Excuse me, sir. Waffle?"
- October 2, 2008: It's all About the Ducks!
- September 27, 2008: For the Love of the Game
- August 11, 2008: Rock Stars are People too!
- June 24, 2008: Here's your meal - plain. Like your personality...
- June 6, 2008: Does your message stick?
- May 9, 2008: Pink Jeeps
- April 30, 2008: Marathon Man
- March 6, 2008: Black Belt Service
Archive for June 6, 2008
Does your message stick?
June 6, 2008 by Kyle.
Do people remember what you say?
Do you give them any reason to remember? How do you create a ’sticky’ message?
Made to Stick is a great book by Chip and Dan Heath about what makes ideas sticky. Whether you are in advertising, a preacher, teacher, writer, speaker, sales manager, CEO, or parent, this book has some great examples and 6 specific factors to help make your ideas stick.
Read why people remember things like Jared from Subway commercials, a Texas anti-littering campaign, and “Where’s the Beef?”
Read it. Highlight it. Keep it handy for a reference when you’re writing a newsletter article, speaking to the sales team or the Rotary meeting, or when you need to launch a new product.
Make it Sticky!
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