Does your message stick?

Do people remember what you say?

Do you give them any reason to remember? How do you create a ’sticky’ message?

Made to Stick is a great book by Chip and Dan Heath about what makes ideas sticky. Whether you are in advertising, a preacher, teacher, writer, speaker, sales manager, CEO, or parent, this book has some great examples and 6 specific factors to help make your ideas stick.

Read why people remember things like Jared from Subway commercials, a Texas anti-littering campaign, and “Where’s the Beef?”

Read it. Highlight it. Keep it handy for a reference when you’re writing a newsletter article, speaking to the sales team or the Rotary meeting, or when you need to launch a new product.

Make it Sticky!

This entry was posted on June 6, 2008 at 11:09 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.