It’s all About the Ducks!

October 2, 2008 by Kyle.

I waited like the other 150 people in the lobby of the Peabody Hotel in Memphis.

Finally, the Duckmaster rolled out the red carpet, the music played, and the famous Peabody ducks marched from the ornate fountain to the elevator where they were whisked away to their Duck Mansion for the night.

It’s amazing that 5 plain old Mallard ducks can create such a buzz.

But they do.

Every day, morning and afternoon, people line up along the path to watch these 5 ordinary looking ducks walk 50 feet between the elevator and the fountain.

But the Peabody Hotel has cultivated that buzz and has perfected the performance.

So if you tell your friends you’re going to visit Memphis, it’s likely someone will enthusiastically say, “Memphis? Are you staying at the Peabody? You’ve got to go see the ducks!”

What are you doing in your business to build that kind of buzz? What do you do that sets you apart from your competition?

The Peabody is a fabulous hotel. Friendly staff, comfortable beds. They do the basics right. But they have the added advantage of the ducks.

What is your business’s Peabody duck?

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