“Excuse me, sir. Waffle?”

October 13, 2008 by Kyle.

Some companies wait for business to walk through the door.

Others, the hunters, the hungry business owners, go out and get it.

I was recently a spectator at a senior softball tournament (all players over 70 years old; see Sep 27 post below).

I was surprised to see an attractive young woman walking toward me in her Waffle House uniform. Then I saw another one. Must be some kind of new street gang…

She handed me a coupon for 10% off my purchase at the local Waffle House, wished me well, and kept on moving to other potential customers.

Brilliant.

The owner or manager took advantage of the opportunity in several ways:

— Target market. Most of the people at the softball field were senior citizens - a good market for Waffle House.
— They wore their uniforms to promote the brand.
— The timing was mid-morning, after the morning rush at the restaurant. So instead of employees sitting around looking for something to do, they were generating business.

Are you sitting in the office wondering why more people don’t buy your products or services - or are you a hunter/gatherer, out there actively generating business?

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