An interesting example of geographically clever marketing.
Look closely at the name of the bar in the photo above. Tavernacle.
Yep, you guessed it. A bar just about 6 blocks from the Mormon Tabernacle in Salt Lake City where the famous choir is based.
I can’t imagine the church is thrilled about the name of the bar since they’re not big supporters of drinking alcohol. But I do have to admire the cleverness of combining the word “tavern” with the nearby “tabernacle” to come up with a great name for the bar.
I’m sure some guy has tried to get one over on his wife by saying (or mumbling quickly), “I’ll be back after a while. I’m going over to the Tavernacle.” She doesn’t hear the “v” and thinks he’s being devout.
What are you doing to make your brand stand out?
